I’m Gen — a graphic and web designer, illustrator, and storyteller with a love for all things creative. My work spans brand identity, marketing design, digital experiences, and whimsical illustration.

I’m the author and illustrator of The Little Starter Who Grew, a children’s book inspired by curiosity, courage, and the magic of watching something small become something wonderful. That same spirit flows into my design philosophy: thoughtful details, bold ideas, and work that feels alive.

Outside my design studio, you’ll usually find me baking through Uprooted Journey, experimenting with recipes, and sharing stories about food, growth, and creativity. No matter the medium, I’m happiest when I’m building something meaningful — piece by piece.